Brand Protection
Last updated: September 2026
Our Commitment Against Fake Websites
At FRG, protecting our customers and the authenticity of the brands we represent is a priority.
Authentic Skechers, ANTA and ECCO products are available through our Skechers, ANTA and ECCO stores in Egypt, their respective outlet stores, and our Sport Avenue outlet stores.
Customers can also shop directly from FRG through:
FRG.com.eg
This is our official FRG Store website in Egypt.
Unfortunately, there are websites that imitate the appearance of official brand websites or create the false impression that they are connected to FRG or the brands we represent. Fake social media pages and advertisements may also direct customers to these websites.
Some fraudulent websites copy photographs, product information and other content directly from legitimate websites. They may:
- Sell counterfeit products
- Accept payment without shipping any products
- Attempt to obtain customers’ payment information
- Collect personal information under false pretenses
- Misrepresent themselves as official FRG or brand-operated stores
For this reason, customers should carefully check the website address before making a purchase or sharing personal information.
Our Official Website
FRG.com.eg is our official FRG Store website in Egypt for the brands we represent online.
A website claiming to be an official brand store, outlet, clearance website or online store should not automatically be assumed to belong to FRG.
The following characteristics alone do not prove that a website is authorized or operated by FRG:
- The domain name contains the words “FRG,” “Skechers,” “ANTA” or “ECCO”
- The website appears in search engine results
- The website links to FRG.com.eg
- The website resembles FRG or one of the brands we represent
- The website uses official brand photographs or product images
- The website claims to be an official FRG, Skechers, ANTA or ECCO website
- The website claims to offer discounted or clearance products
Unauthorized websites may deliberately use brand names together with geographic or shopping-related terms to appear legitimate.
Examples of this type of naming pattern may include:
- SketcherOnlineEgypt.com
- SketcherEgyptOnline.com
- ANTAEgyptOnline.com
- ANTAOnlineEgypt.com
- ECCOEgyptOnline.com
These examples are provided only to illustrate common naming patterns. They should not be interpreted as a complete or verified list of fraudulent websites.
The absence of a website from this list does not mean that the website is legitimate or authorized.
How to Verify a Website
FRG sells authentic products directly online through FRG.com.eg.
Our official website contains FRG company information and official Customer Care contact details.
Please note that copying FRG’s company information, logos, images, contact details or website content onto another website does not establish any official relationship or affiliation with FRG.
If you believe a website may be fake or unauthorized, do not place an order or provide payment information until you have verified it.
You can contact our Customer Care team at:
or through the Contact Us page on our official website.
Counterfeit Products
FRG is committed to the quality, workmanship and authenticity of the products offered through our stores and official sales channels.
Counterfeit products are not genuine products manufactured or authorized by the brands they imitate. As a result, they may not meet the same standards relating to:
- Materials
- Manufacturing quality
- Product performance
- Durability
- Safety
- Quality control
Counterfeit products may closely resemble genuine products in photographs, packaging or advertisements, which can make authenticity difficult to determine based on appearance alone.
Purchasing from FRG stores and our official website helps customers avoid misleading sellers and provides greater assurance that the products they receive are authentic.
Our Brand Protection and Anti-Counterfeiting Efforts
FRG is committed to protecting customers and the brands we represent from counterfeit products, fraudulent websites and misleading claims of affiliation.
We encourage customers to carefully review website addresses and report websites, social media accounts or advertisements that falsely represent themselves as being connected with FRG.
A brand logo, official-looking product photograph or statement claiming authorization should never be considered sufficient proof that a seller is legitimate.
Customers should exercise additional caution when they encounter:
- Unusually low prices
- Extremely large or unrealistic discounts
- Pressure to make immediate payment
- Requests for payment through unusual or unfamiliar methods
- Websites with unclear company or contact information
- Social media accounts directing customers to unfamiliar websites
A discount alone does not determine whether a product is genuine or counterfeit. However, unusually aggressive pricing may be a reason to perform additional checks before making a purchase.
If you are uncertain whether a website, social media page or advertisement is associated with FRG, please contact our Customer Care team before making a payment or sharing personal information.
Reporting Fake Websites and Counterfeit Products
We appreciate information from customers that may help us identify:
- Fake websites
- Suspected counterfeit products
- Fraudulent advertisements
- Social media accounts falsely claiming an association with FRG
- Sellers misrepresenting themselves as authorized FRG or brand retailers
You can report your concerns to:
When submitting a report, please provide as much relevant information as possible, such as:
- The website URL
- The social media account or advertisement involved
- The product or products concerned
- Screenshots
- Your order confirmation, if applicable
- Your email address or preferred contact information
- Any other information that may help us investigate the report
For your security, please do not send passwords, full payment card numbers, CVV/security codes or other highly sensitive financial information.
Any personal information submitted as part of a report will be handled in accordance with our Privacy Policy.